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Maybelline and the teenage market, Post WW ll, USA.

Maybelline was readily available in drug stores after World War ll and the average teenager was able to purchase Maybelline mascara, shadow and pencil for one dollar.   
Maybelline ad, 1946

The movies pumped out teenage movies so fast that every talent scout from every Motion Picture Studio in Hollywood had their eye's open for the next big thing.

L
Schwab Drugstore, 1949


Lana Turner a 16 year old student at Hollywood High was discovered while having a soda at Schwab's drugstore and soon become Hollywood's most gorgeous "sweater girl," in the late 30's. 

-- Lana Turner in They Won't Forget, the film that launched her career and labeled her "The Sweater Girl"



 Click on tribute to Lana Turner.



I don't think any young girl was more influenced by Maybelline ads in Hollywood glamour magazines than Norma Jean Baker, (Marilyn Monroe,) in Post WW ll


Marilyn Monroe on the cover of Yank Magazine, 1945.
1946 Maybelline ad appealing to the average girl
after WW ll.

In 1975 the film Goodbye Norma Jean was filmed at my father's home in Palm Springs.  Many of my friends and family were extras, wearing costumes from the 1940's.  See below for a few pictures of my sister Donna Jean Williams, during the filming with her friend, Gerry Marks.
Donna Jean Williams in our dad, Bill Williams, Model-T truck, taking a break from filming Goodbye Norma Jean.
Gerry Marks in the background, with the Model-T truck loaded with supplies for a shot in the film.
Inside my fathers living room where a party scene was being shot. Gerry Marks, with one of the cast, and my sister Donna Jean Williams dressed 40's style posing for background shots.