Maybelline New York introduces new flavours to its popular lip balm, Baby Lips. Plus, a fashion-forward limited edition you won’t want to miss!


Maybelline New York introduces the 2012 additions to its popular line of lip balms. First, two new delicious flavours to pucker up with – Mango and Velvet Cherry. These yummilicious flavours will give your lips a fruity treat – Mango for a citrusy zest, and Velvet Cherry for a sweet taste. With these two new flavours on board, you can now choose from six flavours (existing ones include Mix Berry, Orange, Menthol and Cherry) for your favourite Baby Lips. Can’t decide? We say, get them all for a full flavour experience with Baby Lips.

Second, get your hands on a limited-edition Baby Lips, one that is inspired by the vibrant and vivacious home for the brand – New York City! The Baby Lips Loves NY edition is a cool and chic pink-black-white graffiti design that will surely add colour to your fashionable life. Available in Mix Berry flavour, it is this season’s must-have accessory for your lips!

SAME GREAT LIP BENEFITS!

Enjoy the same fabulous benefits with Baby Lips’s new additions. With its advanced formula, lips feel instantly relieved from dryness and comfortably moisturised through and through. It is adult strength care for baby soft lips, thanks to the unique combination of rejuvenating ingredients and the exclusive Botanical Cell Repair Concentrate.

Baby Lips contains:

  • CENTELLA ASIATICA - A small herbaceous plant used in traditional African and Chinese medicine for centuries. With its high anti-oxidant properties, Centella Asiatica delivers plumpness and hydration while replenishing elasticity in lips. It also stimulates natural collagen production for a line-free look
  • BOTANICAL CELL REPAIR CONCENTRATE - A Maybelline New York exclusive! Thanks to this unique concentrate, lips are instantly repaired so they become baby soft in just four weeks.
  • A COMBINATION OF NATURE’S BEST INGREDIENTS - Baby Lips contains Shea Butter to repair and leave lips soft and comfortable, Vitamin Complex and powerful anti-oxidants to prevent oxidation of lip molecules and restore damaged cells, and SPF20 for the ultimate protection from dangerous UV rays.
What Baby Lips can do for your lips? Within four weeks, experience lips that are 82% visibly less dry, 94% less rough, 77% more supple and better looking! Use on a daily basis for lips to be reborn to its baby softest within eight weeks. Cells are completely renewed while lips’ natural moisture level increases by four times. Amazingly soft, superbly smooth. No more dry lips, all because of Baby Lips!
Cherry Velvet, Protecting Berry (limited edition!) and Mango Pie. 
Experience soft baby lips all over again with Maybelline New York Baby Lips. Existing flavours are now available at all Maybelline New York counters nationwide while the new flavours will be available March 2012 onwards. Maybelline New York Baby Lips Loves NY limited-edition version is available March 2012 only at selected pharmacies and while stocks last. Get Maybelline New York Baby Lips at a recommended retail price of RM10.90 each.

Update your lips for the same remarkable results with Maybelline New York Baby Lips. No more dry lips, just sensationally soft and smooth baby lips.

Maybe she’s born with it. Maybe it’s Maybelline!

[Copied from the press kit for immediate release]